Facebook page or your own ecommerce website?
A Facebook page can help people discover a business. Your own website gives products, checkout and order operations a permanent home. Many merchants should use both for different jobs.
Published 16 September 2026 · By the EzyCore team
Use social media for reach and conversation
A page remains useful even after you launch a website.
Reach existing audiences
Publish products, stories and offers where customers already spend time and can share them with others.
Start conversations
Answer questions, show new arrivals and learn the language customers use before improving product pages.
Test demand
A small business can learn which categories attract attention before investing in a large catalogue.
Give buying and operations a system of their own
The website should reduce repetitive messages rather than merely duplicate a Facebook feed.
Structured product discovery
Customers search categories, compare product information and use a cart instead of asking for every price in messages.
Consistent checkout and orders
Collect the same required details on every order and keep status, invoice and courier work attached to it.
A brand address you control
Use your own domain and storefront design instead of making a social profile the only address for the business.
Let Facebook bring attention and the website complete the order
The strongest setup does not require abandoning the audience you already built.
Link to the relevant page
Send a fashion post to that collection or a product video to the matching product—not always to the homepage.
Use trackable campaigns
Create a clear offer and landing destination so you can compare visits, carts, orders and delivered outcomes.
Keep records outside the inbox
Use messages for support, while products, order details, invoices and delivery status stay in the business system.
Plan the website behind your social audience
Give your social audience a store they can order from
Keep using Facebook for reach while EzyCore handles the storefront and work behind each order.